The Founder

Brendan Murdock of and


Brendan Murdock is an award-winning entrepreneur based in London.  He had been looking for a retail environment where he could purchase high quality contemporary health products, whilst at the same time getting the expert advice I would need to incorporate them into his lifestyle.  Brendan quickly found such a store didn’t exist, and he thought he could address that.
In 2006, Brendan founded the influential men's grooming company, Murdock London, directing the brand for ten years. Previously, he launched a 110-seat restaurant and bar, CRU. A unique destination that redefined the traditional wine bar, the restaurant won a number of awards, becoming a key destination in London's fashionable Hoxton neighbourhood.
Brendan has worked as an advisor for many brands over the years, leading him to create his own brand consultancy, Verdant London, which takes on select projects.
For several years, Brendan has been considering how to reinvent the overly conventional and often unpleasant retail experience that marks the high street 'health' offering, and anatomē is the exciting result.