Free UK shipping on orders over £50

Insights #6: The Science of Festivities

As we step into the embrace of the festive season, let’s explore the significance of being present, forging connections, and dedicating time to those we love.

1. The Neurochemistry of Connection:

Scientifically, the moments spent with loved ones trigger the release of oxytocin, often called the "love hormone." This release enhances feelings of trust and bonding and contributes to stress reduction. Studies, such as those conducted by Holt-Lunstad and Smith (2016), underline the pivotal role of social connections in overall well-being. In the context of holiday celebrations, the increased oxytocin release during shared experiences can amplify the joy and warmth of festive moments, creating lasting memories.

2. Mindful Presence and Its Cognitive Impact:

Exploring the field of neuroscience, mindfulness practices, involving being fully present in the moment, have been linked to changes in the brain. Research by Tang et al. (2015) suggests that mindfulness can lead to structural changes associated with improved mood and emotional regulation.

During holiday celebrations, practising mindfulness allows us to fully immerse ourselves in the festive spirit, enhancing our cognitive experiences and deepening our emotional connections with others.

3. Shared Experiences and Their Psychological Impact:

Our brains are wired to value experiences over material possessions. A study in the Journal of Personality and Social Psychology (Van Boven & Gilovich, 2003) indicates that the joy derived from shared experiences tends to be more enduring and satisfying than that from material acquisitions. Applying this principle to holiday celebrations, prioritise shared moments over material aspects, fostering a sense of togetherness and creating a tapestry of cherished memories.

4. Overcoming Family Gathering Anxiety:

Apprehension surrounding family reunions is not uncommon. A humorous perspective, supported by psychological insights from Aron et al. (1997), suggests that sharing laughter fosters a sense of social connection and positively impacts interpersonal relationships.

So, during family gatherings, embrace a light-hearted approach, turning potential anxieties into shared joy and laughter moments.

Let this festive season be a mindful exploration of the science behind human connections. Be present; savour shared experiences, enhance communications with a warm visual touch, and approach family gatherings with an open heart.

May your celebrations be rich in memorable moments and heartwarming connections.

Written by:
Brendan Murdock,

Log in

Not registered? Make an account

Forgotten your password?

New customer

Already registered? Log in

Forgotten password

We will be sending you an email with instructions on how to reset your password.

Not registered? Make an account