The Art of Travel: Brendan Murdock on anatomē x British Airways

Travel has always been a source of inspiration and reflection for me. The small rituals we create on the move help us stay grounded — even when travel feels disorienting. Our partnership with British Airways was born from this idea: to bring calm, comfort, and wellbeing to the journey itself.

A Meeting of British Craft and Care

I first experienced British Airways Club World on a return flight from New York shortly after 9/11. The care and attention I received from the BA team on that journey stayed with me — it was deeply personal and profoundly kind. So when British Airways approached us at anatome to develop their in-flight amenities, I was genuinely thrilled.

At anatome, we’ve always believed in enhancing everyday wellbeing through thoughtful design, scent, and formulation. This collaboration takes that philosophy to 30,000 feet — blending British artistry and apothecary expertise to make travel feel more restorative.

Launched on 26 October 2025, our Limited Edition Amenity Kits for Club World feature four artist-designed bags curated with Rise Art, alongside our signature Hydrating Moisturiser and Restorative Multi Balm, created exclusively for British Airways travellers.

“Travel is inherently sensory — from the sound of take-off to the quiet rituals that make us feel at ease. I wanted these formulations to offer a moment of pause — a way to reconnect, even mid-journey.”
— Brendan Murdock, Founder of anatomē

The Formulations

So we have created tow formulations that will support your travels at 35,000 where we often feel dehydrated and skin can feel irritated and losing moisture.

So firstly, our Botanical Multi Balm is a nourishing, multi-use treatment for dry skin — with castor oil, shea butter, and frankincense to soothe and protect, and notes of tea tree, rosemary, and ginger for a refreshing lift.

Secondly, Hydrating Moisturiser for face and neck combines hyaluronic acid, aloe vera, and pomegranate enzyme to hydrate and refine the skin, its tranquil scent evoking the serenity of slow, intentional travel.

A Shared Philosophy

Every element of this collaboration reflects a shared belief: travel should leave you feeling restored, not depleted. From the artistry of the bags to the integrity of each ingredient, the anatomē x British Airways collection celebrates modern British creativity and the simple joy of feeling well — wherever you’re headed.

“The kits have been designed to be enjoyed both inflight and beyond.”
— British Airways

Available exclusively to Club World passengers on long-haul flights from London Gatwick, from October 2025.