Brendan Murdock grew up near Ireland’s Mourne Mountains, where the landscape first shaped his understanding of how place can influence mood, energy, and the body. That early awareness became a throughline in a career defined by curiosity and enterprise, taking him from finance and law into hospitality, where he went on to open Cru, a pioneering London restaurant that helped set a new tone for the city’s dining scene.

He later founded Murdock London, a modern men’s grooming company, building on a longstanding interest in botanicals, essential oils, and aromachology — the study of how scent influences emotion and behaviour. With anatomē, Brendan set out to reimagine the apothecary for modern life, creating scent-led formulations that are grounded in science, guided by nature, and crafted to support wellbeing with clarity, purpose, and integrity.

Rather than replicate old traditions, he wanted to create a system of support that combined clinical insight, sensorial richness, and everyday usability.

Written by Brendan Murdock and Gabriel Weil, The Modern Apothecary reflects the philosophy behind anatomē. It explores the history of apothecary practice and pairs it with research into botanical ingredients, a view of wellbeing pillars, its 'villains', and practical ways of helping us feel better.

A resource for those looking to improve how they live through methods that are coherent, intelligent, and possible to sustain.