ANCHORING WELLBEING
'Growing up by the Mournes on the shores of County Down, the Land of Narnia by C.S. LEWIS gave me an incredible connection, understanding the relationship between forest, the sea and the majestic landscape.'
Brendan's Story
Brendan Murdock grew up near the Mourne Mountains in Ireland, where the landscape shaped his understanding of how place affects mood and body. That early awareness carried through his career: from finance and law to opening London’s first natural wine bar, and then founding Murdock London, a men’s grooming company.
His longstanding interest in essential oils and aromachology, along with a desire to reimagine the apothecary for modern needs, led to the founding of anatomē.
Rather than replicate old traditions, he wanted to create a system of support that combined clinical insight, sensorial richness, and everyday usability.
His Inspiration
Once considering an apothecary venture in 2002, Brendan shifted gears toward the culinary realm, having created the renowned restaurant, Cru, and pioneering the vibrant wine bar scene in Hoxton, London.
His entrepreneurial spirit flourished with the launch of Murdock London, a revered men's grooming empire spanning London and beyond. Yet, Brendan's personal odyssey for equilibrium, intertwined with his botanical expertise, sparked the genesis of anatomē—a reimagination of the traditional London apothecary.
Today, Brendan invites you to delve into a world where scent evokes memories and emotions, where anatomē stands as a sanctuary for holistic wellness, offering guidance on sleep, focus, movement, gut health, and graceful ageing.
'I wanted to create a brand that can engage with our community, to talk about feeling better, at ease. I couldn't find a place like that, so I created my own: a place people can go to for well-being advice, sleep tips, get help to focus on daily activities and find support to move better, improve gut health, unwind, and navigate transformations that come with the ageing process.'
Brendan Murdock
The Future
Written by Brendan Murdock and Gabriel Weil, The Modern Apothecary reflects the philosophy behind anatomē. It explores the history of apothecary practice and pairs it with research into botanical ingredients, a view of wellbeing pillars, its 'villains', and practical ways of helping us feel better.
A resource for those looking to improve how they live through methods that are coherent, intelligent, and possible to sustain.
His Wellness Practice
Brendan's wellness practice is holistic, integrating physical fitness with mental health strategies. He emphasizes the importance of mindfulness, proper sleep, and the use of essential oils to enhance wellbeing. His daily routine includes activities like fitness, tennis and meditation, which help him maintain balance and focus. He also practices what he preaches by using anatomē's own formulations to support his health.
His Practice
His Practice
His Practice
Learn More About anatomē
Sleep Manifesto
Discover the secrets to a restful night’s sleep with our Sleep Manifesto. Explore expert tips and scientifically-backed solutions to transform your sleep quality and overall wellbeing.
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iNGREDIENT GLOSSARY
Unlock the secrets of botanical wellness with our extensive ingredient glossary, featuring a curated collection from A to Z. Explore nature's bounty and discover the power of botanicals.
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SUSTAINABILITY
Embrace sustainability with us through our holistic philosophy—explore how we're making a positive impact, step by step. Dive into our commitment to sustainability.
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