Brendan Murdock grew up near Ireland’s Mourne Mountains, where the landscape quietly taught him that environment shapes the body - mood, energy, sleep, resilience. That early sensitivity to place became the thread running through everything that followed: a fascination with how small sensory cues can shift how we feel, and how we function.

After beginning his career in finance and law, he moved towards worlds built on human experience. In London, he opened Cru, a restaurant recognised for helping define a more modern tone in the city’s dining scene — precise, design-led, and deeply atmospheric. It reinforced a belief that wellbeing isn’t only built through big interventions, but through repeated moments: how you’re welcomed, what you breathe in, the pace of a room, the rituals that restore you.

That thinking carried into Murdock London, a modern grooming brand rooted in botanicals, essential oils and performance-led self-care. But it was anatomē that became the clearest expression of the idea: reimagining the apothecary as a contemporary system for wellbeing - scent-led, science-backed, and made for everyday use.

We create formulations that combine clinical insight with sensorial richness: aromachology and neuroscience alongside plant intelligence, delivered through rituals that fit real lives. Each product is designed to help support specific states — focus, calm, sleep, energy - with clarity, purpose and integrity.

We don’t romanticise tradition. We translate it. anatomē exists to make wellbeing feel intelligent, modern and personal, a daily practice grounded in evidence, guided by nature, and crafted to help you feel better in your body and mind.

Written by Brendan Murdock and Gabriel Weil, The Modern Apothecary reflects the philosophy behind anatomē. It explores the history of apothecary practice and pairs it with research into botanical ingredients, a view of wellbeing pillars, its 'villains', and practical ways of helping us feel better.

A resource for those looking to improve how they live through methods that are coherent, intelligent, and possible to sustain.