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Our Story - London Apothecary

What is anatomē

We are a London Apothecary with a collection of finely tuned range of therapeutic oils, dietary supplements and botanical skincare made with active natural botanical ingredients sourced from around the world, to support and nourish Mind + Body.

Modern life is stressful. We need support and encouragement to achieve a balanced, happy life, our products and services have been developed by an expert team of nutritionists, aromacologists and sports scientists to help us manage our physical and emotional wellbeing.

Why it was Created.

While keeping fit is important, it is only one aspect of our wellbeing and with mental health issues, anxiety and sleep disorders at epidemic levels, Brendan Murdock, anatomē founder, realised that traditional health food stores offer very little to nourish the mind and soul in the way of experience, products or services. This provided the inspiration for anatomē: a natural, holistic health and wellness brand that would provide the very best nutritional supplements, vitamins, therapeutic oils and expert advice to restore balance to our lives.

The Power of Botanicals

The natural world holds the solutions to many of our issues. In 2017 Brendan Murdock our founder and his team of aromacologists and nutritionists began to research the best botanical extracts for optimised performance and balanced emotional wellbeing. In addition, he began working with sports scientists and nutritionists to develop a fully comprehensive line of organic, natural dietary supplements using scientifically proven ingredients. anatomē strives to combine the best of science and nature.

our values

anatomē is driven by a simple belief that nutritional and emotional balance is the pathway to a healthy, fulfilling life.

We believe a healthy nourished body will support a healthy mind.

We adapt our diet to our life, we don’t adapt our life to our diet.

We believe everyone needs to be taken care of and treated equally.

We celebrate the history of traditional medicine and the British apothecary.

We support organic farming, transparency in our supply chains and sustainability in everything we do.

We believe and engage fully in arts, culture and the sporting life - celebrating all forms of leisure.

We believe everyone needs to be taken care of, treated equally with the same levels of welcome.

We believe in exceptional quality and striving for superiority.

We believe in presenting ambition and developing brand horizons with our customers at the centre.

We like eclecticism and British quirkiness, blending the old with the new.

anatomē St James

Our pop up residence in St James, London is a calming retail space set in the bustling heart of St James. A contemporary aesthetic within a historical setting, the anatomē apothecary bar provides the central feature of this regency-era Princes Arcade store. Bespoke murals by artist, Jack Gywer, cover the walls, reflecting his interpretations of the anatomē therapeutic oils.

In-house experts offer a warm welcome and nutritional guidance to walk-in customers and in depth one-on-one consultations to give you the knowledge, tools and confidence to help you find balance. Upstairs in the ‘lithe lounge’ we host mindfulness workshops, therapeutic massage appointments and inspirational evenings with leading sportsmen and women.

Click here for directions to the store


A healthy planet provides everything we need for a healthy body. At anatomē we care about our footprint. We have taken great care to use recyclable glass packaging, paper labelling and paper packaging wherever possible. We support organic farming and traceable, sustainable supply chains.

Events + Workshops

At anatomē we regularly hold events + workshops within our pop-up and partner sites. On this page we regularly update these events to do come back frequently to see what is taking place. If you are interest in private events at your office or home email events@anatome.co

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