Brendan's Story
Brendan Murdock grew up near Ireland’s Mourne Mountains, where the landscape quietly taught him that environment shapes the body - mood, energy, sleep, resilience. That early sensitivity to place became the thread running through everything that followed: a fascination with how small sensory cues can shift how we feel, and how we function.
After beginning his career in finance and law, he moved towards worlds built on human experience. In London, he opened Cru, a restaurant recognised for helping define a more modern tone in the city’s dining scene — precise, design-led, and deeply atmospheric. It reinforced a belief that wellbeing isn’t only built through big interventions, but through repeated moments: how you’re welcomed, what you breathe in, the pace of a room, the rituals that restore you.
That thinking carried into Murdock London, a modern grooming brand rooted in botanicals, essential oils and performance-led self-care. But it was anatomē that became the clearest expression of the idea: reimagining the apothecary as a contemporary system for wellbeing - scent-led, science-backed, and made for everyday use.
We create formulations that combine clinical insight with sensorial richness: aromachology and neuroscience alongside plant intelligence, delivered through rituals that fit real lives. Each product is designed to help support specific states — focus, calm, sleep, energy - with clarity, purpose and integrity.
We don’t romanticise tradition. We translate it. anatomē exists to make wellbeing feel intelligent, modern and personal, a daily practice grounded in evidence, guided by nature, and crafted to help you feel better in your body and mind.
His Inspiration
Our inspiration begins in St James’s, London, long regarded as the historic home of the apothecary. Here, remedies were crafted with care, and botanicals, scent and ritual were part of everyday wellbeing.
Brendan has been drawn to this world for years, fascinated by the St James’s apothecaries and their belief that nature, handled with precision, can restore balance. At anatomē, we carry that spirit forward by pairing the wisdom of the past with the science of aromachology, the study of how scent influences emotion and behaviour.
We believe the natural world still holds powerful answers. When translated through modern research and rigorous formulation, it can support how we sleep, feel, focus and live.
'I wanted to create a brand that can engage with our community, to talk about feeling better, at ease. I couldn't find a place like that, so I created my own: a place people can go to for well-being advice, sleep tips, get help to focus on daily activities and find support to move better, improve gut health, unwind, and navigate transformations that come with the ageing process.'
Brendan Murdock
The anatomē book
Written by Brendan Murdock and Gabriel Weil, The Modern Apothecary reflects the philosophy behind anatomē. It explores the history of apothecary practice and pairs it with research into botanical ingredients, a view of wellbeing pillars, its 'villains', and practical ways of helping us feel better.
A resource for those looking to improve how they live through methods that are coherent, intelligent, and possible to sustain.
His Wellness Practice
Brendan's wellness practice is holistic, integrating physical fitness with mental health strategies. He emphasizes the importance of mindfulness, proper sleep, and the use of essential oils to enhance wellbeing. His daily routine includes activities like fitness, tennis and meditation, which help him maintain balance and focus. He also practices what he preaches by using anatomē's own formulations to support his health.
His Practice
An oil to calm mental noise and aid deeper rest....
A hydrating oil blend with Roman Chamomile, Blue Tansy, and...
His Practice
Experience our bestselling skincare formula that does it all—illuminates, firms,...
An oil to calm mental noise and aid deeper rest....
A hydrating oil blend with Roman Chamomile, Blue Tansy, and...
Experience our bestselling skincare formula that does it all—illuminates, firms,...
Learn More About anatomē
Sleep Manifesto
Discover the secrets to a restful night’s sleep with our Sleep Manifesto. Explore expert tips and scientifically-backed solutions to transform your sleep quality and overall wellbeing.
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iNGREDIENT GLOSSARY
Unlock the secrets of botanical wellness with our extensive ingredient glossary, featuring a curated collection from A to Z. Explore nature's bounty and discover the power of botanicals.
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SUSTAINABILITY
Embrace sustainability with us through our holistic philosophy—explore how we're making a positive impact, step by step. Dive into our commitment to sustainability.
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