Functional Parfums by anatomē

By Brendan Murdock, Founder of anatomē

I’ve always believed that fragrance has the power to transport — not just to faraway places, but into deeper states of clarity, calm, or energy. With Functional Parfums, I wanted to push beyond conventional perfumery. This collection is the result of years of exploration into how scent influences our emotional and cognitive state — and my personal journey in crafting fragrances that don’t just smell beautiful, but do something meaningful.

Each scent in this range has been carefully designed — by hand, by heart, and guided by science — to support how we want to feel and move through the world.

Rooted in the science of aromachology and informed by conversations with our community — creatives, leaders, athletes, innovators — these formulations respond to the real emotional and mental demands of daily life. The aim? To offer a more intuitive, powerful way to shift state through scent.

Our approach at anatomē has always been about precision and purpose. Every ingredient has been selected for its proven effect on the nervous system and its emotional resonance. These parfums are engineered to work both through chemistry and memory, bridging the rational and the sensory.

They’re not just fragrances. They’re mood tools. Scented environments. Emotional anchors.

Each bottle invites you to return to your happiest, most grounded state — again and again.

EXPRESSION

Slow down. Breathe deeper. Exhale.

When I formulated Expression, I had a very specific scene in mind: that first breath by the sea, when you arrive after days in the city. The air changes. Your lungs feel suddenly free. That release — both physical and emotional — is what I wanted to capture in this parfum.

Expression is anatomē’s antidote to urban stress: a scent that brings the lungs and the mind into a state of ease, as if you’ve just stepped onto a windswept coast. It’s inspired by the science of negative ions — the natural mood-boosters released by crashing waves — and the centuries-old wisdom that sea air heals what smog corrodes.

With mineral clarity and botanical depth, Expression recreates that oceanic exhale in fragrance form. It’s a therapeutic ritual in a bottle — no need to flee to the seaside.

Key Ingredients + Scientific Benefits

• Sea Salt + Sea Moss – encourage deeper, conscious breathing
  

• Cypress + Camphor – support respiratory clarity and mental unwinding
  

• Oakmoss + Hinoki – ground emotional experience and restore presence
  

Why did I create Expression?

Long before wellness became a trend, the Victorians were sending people to the coast for convalescence. Even Hippocrates praised sea breezes for their clarity of mind. And while I may not have a medical degree, I’ve spent years researching the profound connection between scent, state, and setting.

Expression is a modern interpretation of that old-world prescription — formulated to regulate cortisol, invite calm, and offer an instant reset. It’s for the city dwellers, the overthinkers, the breath-holders among us.

And this summer, we’re marking its launch with a series of immersive events at Maslow’s Members House in Soho. Join me for workshops that explore how movement, scent, and mindset intersect. Let’s breathe new life into the way we navigate modern living — together.

We’re marking the launch with exclusive summer events at Maslow’s Members House in Soho.

Join us for immersive workshops that explore the connection between scent, movement, and state of mind.

Book your slot now.