Creativity, wellness, and emotional intention in conversation.
This Sunday, we sit down with Anna Singh, co-founder of Chinti & Parker, to explore how creativity, wellness, and self-expression intersect in her world.
From early mornings filled with family and movement to winding down with chamomile tea and quiet rituals, Anna shares how her approach to wellbeing has evolved—from structure to intuition. She opens up about balancing motherhood and business, protecting her creative clarity, and how scent and texture both play a role in how we feel.
As part of our focus on scent this season, we asked Anna about her personal connection to scent and emotion, how it influences her daily rituals, and the creative spirit behind her brand.
What does wellness look like to you at this stage in your life? Has it changed over time?
Absolutely—it's become much more intuitive and rooted in how I feel, rather than what I think I should be doing. In my younger years, wellness was more about aesthetics and structure. Now, at 48, with three kids and a full life, it's about simplicity, nourishment and self-care. Whether it's making time for yoga or choosing organic food, it's about creating small moments that support a bigger sense of balance. It's less about chasing wellness and more about living it.
Are there any daily rituals that ground you—practices that bring you clarity or calm before the day begins?
My mornings are always a bit of a whirlwind—getting the kids ready, walking our golden retriever, packing bags—but movement is non-negotiable. I work out most days, even if it means shifting things around. I enjoy yoga, Pilates, or strength training. That hour grounds me and somewhat clears my head.
We believe sleep is the foundation of wellbeing. Has sleep come easily to you, or has it become something you've learned to prioritise more intentionally?
I love sleeping! It used to be more natural; I would sleep as soon as my head hit the pillow. As you get older, sadly, sleep patterns change… I have to work harder to sleep! Magnesium and a gentle wind down help.
What helps you unwind in the evening—are there any scents, rituals, or moments of stillness you return to?
I start with a cup of chamomile, which is the start of winding down. My guilty pleasure is 30 minutes of TV, nothing too gruesome! It's my way of switching off—perhaps whilst lying on a shakti mat.
In what ways has building Chinti & Parker shaped your approach to routine, balance, and self-care?
Chinti & Parker has taught me to take my time, trust the creative process, and protect the space needed to let the mind be free. Running a business while raising three children means I've had to get really clear on my boundaries. I'm always jotting notes during meetings, tracking ideas, and staying present.
'It would smell like a morning walk in the wild English countryside—freshly cut grass, wild chamomile, a hint of soft cashmere warmth.'
At anatomē, we connect fragrance and scent with emotional function. Do you see colour, texture, or design in your collections carrying similar meaning to yourself or your customers?
Absolutely. Our use of colour and texture is rooted in emotion. We think about how a fabric feels on the skin, how a colour lifts our mood, and how the shape of a sweater can make us feel. Design is never just visual. We want people to feel something when they wear our collection: softness, comfort, joy, a playful spirit.
Reflecting on your journey since launching Chinti & Parker in 2009, what lesson has most profoundly shaped you?
To always trust my gut—and to protect the creative clarity that comes from that. There was a period when I allowed too many outside voices to influence the direction of our collections. The result was something that didn't feel like us—it lacked a clear signature, and it didn't connect in the way we'd hoped. That experience really stayed with me. It reminded me that the strength of a brand lies in its authenticity. I founded the brand on a distinct point of view—playful, feminine, thoughtful—and staying true to that vision is what makes it resonate.
'We want people to feel something when they wear our collection: softness, comfort, joy, a playful spirit.'
Is there a piece in your wardrobe that feels especially personal—something you reach for when you want to feel grounded or most like yourself?
There's a Chinti & Parker oatmeal knit that I go back to again and again. It's supersoft, slightly oversized, and suits every mood. It's one of those pieces that doesn't ask anything of you, but makes you feel completely yourself. That's the kind of clothing I want to create—honest and wearable.
Lastly, as we celebrate the joy of scent, if Chinti & Parker were a scent—perhaps inspired by the new season or the brand's spirit overall—what would it smell like?
It would smell like a morning walk in the wild English countryside—freshly cut grass, wild chamomile, a hint of soft cashmere warmth. There'd be an undertone of something woody—cedar, perhaps—that gives it grounding and depth.
Join us this summer:
anatomē’s Exclusive Summer Workshops
This summer, we're hosting a series of immersive events at Maslow’s Members’ House in Soho. Join us for workshops that explore the intersection of movement, scent, and mindset.
Book your slot here.
